I’m totally ashamed to admit there were times over the past 4 years, that I was SO frustrated with my business, that I almost threw my hands up and said…
“What’s the POINT of continuing?”
“Even if I figure out how to make it work, no one will be able to do what I’ve done.
Heck, a couple of years ago, I was on the phone with people for HOURS at a time, telling them exactly what I was doing to succeed marketing online (in painful detail) but to my dismay— people still wouldn’t follow directions!
All I heard was excuse after excuse.
I felt like I was beating my head against the wall.
I felt like a failure.
I took some time off to get married and move across the country, but even when I came back to my business a year and a half later, I had the same nagging feelings…
What difference could I make?
Is it all a waste of my time?
What’s the point in continuing?
As if he had been in my head all along, a guy named Mark Hoverson said something at a conference I was attending as that would change my life forever.
He said it was my duty to succeed.
I was dumbfounded.
For as much as I enjoyed helping others, when I took an honest look at my motivations, my own selfishness became painfully clear.
I was selfish for worrying about how I would feel if someone didn’t achieve the results I had achieved.
I was selfish for thinking that “I wasted my time” with people who were never going to put in the effort necessary to succeed.
I was selfish and self-centered for measuring other people’s success with my own yardstick.
The funny thing is, through all of this selfishness, I had actually convinced myself that I was some sort of do-gooder.
It wasn’t until I heard Mark say that it was “my duty” to succeed, that my purpose became clear.
I couldn’t quit because I was worried that some people wouldn’t do what it takes to succeed…I needed to keep going for the people who WOULD do what it takes to succeed.
Just as sure as quitting would keep the non-action takers out of my life, it would also deprive “action –takers” from the information they need to reach their goals.
It’s truly, the concept of the “Butterfly Effect”
In case you’ve never heard of it, the Butterfly Effect is a theory that a small change at one place in a complex system can have large effects elsewhere.
The reason it’s called the “Butterfly Effect” is the notion that a butterfly’s wings might create tiny changes in the atmosphere that may ultimately alter the path of a tornado or delay, accelerate or even prevent the occurrence of a tornado in a certain location. The butterfly’s flapping wing is the “small change” in the complex system, which causes a domino effect of events leading to large-scale events like a tornado).
In just the past year, I’ve had more people that I would ever have imagined, telling me how I’ve touched their lives and their businesses.
They may have heard some of the concepts I teach before, but the way that I explained them, make the concepts “crystallize” in their mind.
Something as small as an email, started multiple relationships where I was able to help entrepreneurs who were stuck in a rut, have a crystal clear vision of a path to success.
A simple decision to attend a live event, led to friendships and partnerships that have affected our lives beyond our wildest dreams.
So, don’t think of your entrepreneurial success as a “Goal” or a “Wish”.
Think of it as a duty.
It is then that you will find the needed discipline to get headed in the right direction.
People are COUNTING on you! Every time you procrastinate, think of the people who are depending on you to get things done now. Think of the lives that are waiting to be touched by YOU and let that spur you into action!
It doesn’t matter what your selling- someone else’s goods/services or your own.
Your success will touch another person (or a whole lot of people’s lives).
What would have happened if Abraham Lincoln decided to quit after the numerous political races that he lost?
Thomas Edison made 10,000 unsuccessful attempts at creating the light bulb…what would have happened if he didn’t undertake attempt number 9,999?
27 Publishers rejected Dr. Seuss…how would your childhood or your children’s childhood have been different if Dr. Seuss didn’t try Publisher #28?
As entrepreneurs, we have a world to change…it’s our duty, after all.
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February 3, 2012
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